IT STARTED AS A
THE COUPLE BEHIND FRIENDS & FOUNDERS SHARE A PASSION AND AMBITION FOR THEIR YOUNG, FAMILY-OWNED COMPANY.
THE STORY BEHIND
|Ten years ago, on an icy night in Stockholm, a young talented Swedish designer met a Danish guy from the design-furniture industry. Their shared passion for architecture, design, and life itself made the two inseparable. That’s when it began: the start of a relationship that changed both of their worlds and brought about the birth of Friends & Founders.
Perhaps it was written in the stars… who knows?
|It took five years before the couple returned to Stockholm as business partners and founders of the new contemporary
Scandinavian design brand Friends & Founders. And one of their first stages was the Stockholm Furniture Fair.
Ida Linea and Rasmus Hildebrand´s years of experience within the field of design, interior architecture, product development and sales
|led to the creation of a new collection of
furniture, lighting, and objects. The style was ahead of its time. Only a few hours into their first fair, the international design press
embraced Friends & Founders and affirmed what the two creators had felt so strongly.
|CHAPTER 1 – “FAVORITE SPOT PHILOSOPHY”
The original idea for the first collection in 2013, was based on Friends & Founders´ “favorite spot philosophy”
FIND YOUR SPOT.
“We try hard to fulfil your needs by influencing, inspiring and supporting your way of living. We wish the users to have a long-term relationship with our products by
The designs take influence from a Scandinavian heritage in terms of quality craftsmanship and the idea of
“We want people to understand that it’s worth investing in innovative, contemporary furniture where multi-functions are built in, thinking about how to expand the use of the product. Also where the manufacturer has thought about sustainability in designing and producing objects that will last,” Rasmus says.
CHAPTER 2 –
The visions for the brand continued to develop in the same track as earlier with intensified focus on the uniqueness in people and their interaction with design products.
“I am inspired by everyday life, and I encourage others to live in the present. It is the here and now.
|Right from the start the founders had a strong belief in creating their own design direction, different from the prevailing NEW NORDIC wave, a trend that
characterized most of the Scandinavian furniture scene and was soon to go out of fashion. Friends & Founders distinctive design direction,
curated by Ida Linea Hildebrand, staged a “geometrical performance act” which focused on mathematical
theories, geometrical shapes and outlines.
“Reducing material and approaching the limit of what is technically possible fascinates me as an designer. I am unwilling to compromise when it comes to design and the realization of our ideas. Playing with strong
By creating awareness of their designs, Friends & Founders got instant international attention for their architectural, sculptural, and distinctive
CHAPTER 3 – “FRAGMENTS by Friends & Founders”
Friends & Founders launched the extended collection of furniture and objects during the Stockholm Furniture Fair in 2017.
The exhibition was curated by the creative
The products were accompanied by classic geometric architectural elements and colours drawn from
|A NEW CHAPTER IS BEING WRITTEN
The philosophy of Friends & Founders is spreading to all parts of the world. We make new friends every day, and it’s a great pleasure to follow the results of these new collaborations. The diversity of projects and
Today the collection is stronger than ever.
Our products are developed to meet the
Collaborations like these underline the “Friends” in our name. We highly appreciate the fact that it is not only about us (the “Founders”) but what we can
To be continued…